What is SEO?

SEO or Search Engine Optimisation is the process of improving your businesses websites visibility across search engines. There are many factors to SEO that need to be met before your website will show up in searches.

So what is SEO?


To have a website that shows up on search engines will only benefit your business and if you are serious about using your website to generate leads, increase on-line sales or improve your companies presence then we suggest using a professional SEO company to do an audit on your site and implement the best SEO standards for your industry.

There are a number of algorithms that Search Engines will use to measure your website and rank it. One is to review the content on your website. Your content needs to be written in such a way that it is easily understood by the visitor so don’t get into too much technical talk and keep it simple and informative.

We also focus on your Page Headers. Try keep these in-line with the key phrases you want to target for that page and ensure your content is in line with the subject header of that page.

These are just a few things that need to be done if you are working with a professional SEO company they will know what needs to be done regarding your Page Titles – Header Tags – URL re-writing and page linking.

Types of SEO

There are two types of SEO White Hat SEO which is the good kind. This means optimising a website and meeting all standards that need to be met without trying to do any underhanded techniques.

Black Hat SEO is the bad kind. This means that you try to trick search engines which is never the right move. If major search engines pick up on black hat tactics they will blacklist your website and this means spending more money just to clear your name and make it all right again.

Click here to read more about SEO types

In a nutshell if you are serious about quality SEO service you need to follow this process:

  • Website SEO Audit
  • On-Page SEO
  • Link Development (Link Building)
  • SEO Content writing
  • Code Optimisation