Get Noticed and Build Your Brand Value…

Corporate Identity and Brand Development

Having partnered with a variety of clients across multiple industries over the years, Smudge has experienced insight into how a website can complement a company’s brand strategy and its corporate identity (CI). With astute web design, our creative team knows how to pack a visual punch and help your business make an awesome first impression to an online audience!

Online channels like websites and social media sites are the primary location where existing and potential customers lurk nowadays. Ensuring that your online presence is professional, impressive and effective undoubtedly helps to sustain and grow your brand value. We  guide clients on how to integrate online channels to support sales, marketing, communication and brand-building strategies.

We’ll also help you merge your online branding with your existing corporate identity. Our graphic design team can ensure synchronicity between your website and a diverse range of corporate stationery, including logos, email signatures, social media pages, presentation templates, online corporate brochures, location maps, business cards, typefaces, colour palettes and company letterheads.

The combination of custom web development and a strong focus on the end-user experience ensures that your target audience is able to access information quickly and easily on your website. It also means that customers can readily interact with your business teams online in order to get in touch with the right people. This is how good online functionality from a smart website can drive new business and position your brand more visibly in the marketplace.

With Smudge, you’re ensured of a website that reflects your strategic objectives. End-users will know who you are, what you offer and what your competitive advantages are. You’ll enjoy the benefits of a professional website that boosts your firm’s image and reputation; keeping you top of mind among key stakeholders.

Contact us to talk about how a new or updated website can better support your business, your corporate identity and your long-term brand development.

View our Portfolio page to see examples of Professional Web Development

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The best digital solutions

We create a digital experience and that engages the right customers

01. Strategy

“What’s the use of running if you are not on the right road?” German Proverb

Bring your vision to life

We will bring your business strategy to life, and work closely with you to give you what your business needs to succeed on a digital platform.

02. Creative concept

“Creativity is intelligence having fun” Albert Einstein

See what was never there before

Our creative team will take your strategy and breathe life into it with original and inspiring ideas giving you the creative edge.

03. Development

“Action is the foundational key to all success” Pablo Picasso

One step closer

Following on from the successful strategy and creative processes, we are one step closer to developing a website geared to make your business stand out from the rest.

04. Launch

“Happiness lies in the joy of achievement and the thrill of creative effort” Franklin D. Roosevelt

When the end is the beginning

Congratulations! Your website has been strategized, designed, created and tested, and is ready to go live with your final approval.