Marketing and Brand Management

build a strong web presence strategically

Online Marketing Brand Management

Online Marketing Strategies

The internet offers a diverse range of online marketing opportunities including corporate websites, e-commerce platforms and social media sites such as Facebook, Twitter, LinkedIn and YouTube. Nowadays it’s essential for companies to build a strong web presence strategically in order to grow their brand and ensure a sustainable income stream.

Online Brand Management

With an in-depth understanding of strategic web development, Smudge is ideally placed to assist your business to establish the ideal online marketing strategy. We can advise, design and develop a variety of online campaigns to market your business, enhance client relationships, grow sales and network more effectively. We are also a storehouse of creative ideas and tailored innovations to suit your business and have the technological skills to make things happen.

We assist clients with marketing elements such as online marketing campaigns, online advertising, competitions, social networking, instant messaging, electronic ticketing, corporate events, concert promotions, CRM innovation, web seminars, online training, teleconferencing and digital marketing. Using creative flair, we will help you design and manage powerful marketing campaigns. Aspects of these include electronic invitations, automated response emails, RSVP tracking, data management, social media set-up, online newsletters, blogs, client surveys, brand-building initiatives, measurement of online effectiveness and statistical reporting.

Using a mix of customized software development and proven web diagnostics, we are able to integrate marketing strategies with your existing systems. We also have the skills to create new tools, web Apps and data management options uniquely designed to match your unique requirements. Experience has shown us how these can improve productivity within your operations while also opening up a world of new marketing opportunities.

We can advise you on useful tools to help with related online marketing functions. These include tools for project management, SEO, file management, social media management, visual content management, and Google – including advice and information on Google Analytics, Google Insights and Google Alerts. We can train you on how to use these effectively or you can leave this task up to us to manage on your behalf.


View our Portfolio page to see examples of Professional Web Development

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The best digital solutions

We create a digital experience and that engages the right customers

01. Strategy

“What’s the use of running if you are not on the right road?” German Proverb

Bring your vision to life

We will bring your business strategy to life, and work closely with you to give you what your business needs to succeed on a digital platform.

02. Creative concept

“Creativity is intelligence having fun” Albert Einstein

See what was never there before

Our creative team will take your strategy and breathe life into it with original and inspiring ideas giving you the creative edge.

03. Development

“Action is the foundational key to all success” Pablo Picasso

One step closer

Following on from the successful strategy and creative processes, we are one step closer to developing a website geared to make your business stand out from the rest.

04. Launch

“Happiness lies in the joy of achievement and the thrill of creative effort” Franklin D. Roosevelt

When the end is the beginning

Congratulations! Your website has been strategized, designed, created and tested, and is ready to go live with your final approval.