Usability Is a Key Factor in Design

Professional Web Design and Development

Smudge offers more than just good web design; we pride ourselves on being a professional web design and development company. In addition to a skilled creative team and innovative software developers, we build websites that complement your key business objectives, ensuring that your website delivers what’s needed in terms of driving new business through viable online leads, e-commerce opportunities, profit growth and sustainability.

As a client, we’ll work closely with you to ensure that your website is strategically planned from the outset. We take into account what your potential clients will search for online and then draw up a site plan that will position your website high on popular search engines. Our creative design process only kicks off once we’ve bedded down the optimal menu structure. We also blend creativity with smart web coding to produce a website that looks impressive, functions smoothly and is user-friendly.

Your customers’ online experience is critical to your website’s success. We work hard to develop the best User Experience (UX) design, user interface and customer experience. We also ensure a responsive design process so that your website looks good and works properly on a range of different devices, including laptops, tablets and smart phones.

Since our inception, we have developed niche skills in custom web development, giving you a tailored website that complements your business objectives and brand reputations. Our consulting services also identify ways to improve automated processes throughout your business, using integrated business structures and enhanced efficiencies from web connectivity.

In addition to a well-designed website, you can enjoy detailed web analytics and monthly reporting when working with our Professional Web Design and Development team. This helps track who visits your website, what end-users looked for and which pages they have browsed the most. Our consulting services can also guide you in terms of tweaking and updating your existing website for Search Engine Optimisation to ensure your site remains highly ranked on leading search engines like Google. We can also assist you on how best to allocate online advertising spend, for a good return on your investment.

View our Portfolio page to see examples of Professional Web Development

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The best digital solutions

We create a digital experience and that engages the right customers

01. Strategy

“What’s the use of running if you are not on the right road?” German Proverb

Bring your vision to life

We will bring your business strategy to life, and work closely with you to give you what your business needs to succeed on a digital platform.

02. Creative concept

“Creativity is intelligence having fun” Albert Einstein

See what was never there before

Our creative team will take your strategy and breathe life into it with original and inspiring ideas giving you the creative edge.

03. Development

“Action is the foundational key to all success” Pablo Picasso

One step closer

Following on from the successful strategy and creative processes, we are one step closer to developing a website geared to make your business stand out from the rest.

04. Launch

“Happiness lies in the joy of achievement and the thrill of creative effort” Franklin D. Roosevelt

When the end is the beginning

Congratulations! Your website has been strategized, designed, created and tested, and is ready to go live with your final approval.