Smudge Technologies
Challenge
The redevelopment of the Citadel corporate website was intended to provide a modern, professional, and user-friendly digital presence that aligns with Citadel’s brand identity.
Citadel’s business objectives:
- Creating a sleek, modern corporate website reflecting Citadel’s brand
- Developing custom features for efficient content management
- Ensuring seamless UX and mobile responsiveness
- Optimizing for lead generation and conversion
- Maintaining security, scalability, and adaptability
Solution
We collaborated closely with Citadel’s marketing team to develop a custom, fully optimized corporate website featuring:
Technology
Implementation
PHP
Backend development and CMS customization
MySQL
Database management for dynamic content
Bootstrap
Front-end framework for responsive design
Key
Features
- Custom CMS development
– Tailored features for efficient content management
– Intuitive admin interface for the marketing team - Professional and modern UI/UX
– Seamless navigation and enhanced user experience
– Brand-aligned visual elements - Lead generation optimization
– Strategic call-to-action placements
– Conversion-focused content structure - Responsive and mobile-friendly design
– Optimized for all device types
– Consistent experience across platforms - Security and performance enhancements
– Built-in security measures
– Optimized loading speeds
Results
That matter
- Increased leads – Significantly improved lead generation and engagement
- Enhanced content management – Empowered marketing team with seamless tools
- Modern digital presence – Aligned with corporate identity while allowing expansion
- Optimized user experience – Smooth, responsive design enhancing customer trust
Ready to turn
Your “What if” into “Watch this”?
Websites that dominate Google and convert visitors to buyers—not just digital brochures. Our Check out our award-winning portfolio how we combine meticulous technical execution with strategic business thinking. No templates, no shortcuts—just powerful digital experiences built with banking-grade standards and delivered by a team that takes your success personally.
+27 11 447 2740
design@smudge.co.za