Smudge Technologies
Challenge
The legacy website had accumulated over 129 critical SEO and usability errors flagged by Google, making it difficult for potential clients to find or navigate the platform.
The project faced the following challenges:
- The first challenge was achieving top-tier search engine performance.
- The second was designing a UI that felt both empathetic and professional
- The third was aligning the UI with Houghton House’s brand
- Lastly, the UI needed to be easy to use for those in distress or recovery.
Solution
Smudge initiated the project with comprehensive strategy sessions, involving all stakeholders before any design or development began. These workshops helped refine the user journey, the brand’s digital tone, and the platform’s messaging.
The platform was built on WordPress CMS, connected to a MySQL database, and hosted on a managed, dedicated server for performance and stability. Smudge also developed a lead management workflow where all inquiries were stored and tracked through a secure admin dashboard, empowering the Houghton House team to manage conversions more efficiently.
Key
Features
- Custom CMS enhancements for internal content updates
- Integrated lead management system
- Site architecture designed for scale and future feature additions
Results
That matter
- Lead generation increased by over 1000%
- Significantly improved SEO rankings, resulting in better visibility
- New client acquisition from markets previously unreached
- Simple CMS functionality allowing internal teams to update content independently
Ready to turn
Your “What if” into “Watch this”?
Websites that dominate Google and convert visitors to buyers—not just digital brochures. Check out our award-winning portfolio. We combine meticulous technical execution with strategic business thinking. No templates, no shortcuts—just powerful digital experiences built with banking-grade standards and delivered by a team that takes your success personally.
+27 11 447 2740
design@smudge.co.za