Smudge Technologies
Challenge
The global Pandemic changed the way employees and businesses conduct themselves. However, Lufthansa saw an opportunity. After countries exited lockdown Lufthansa’s services would be crucial to the global economy.
The challenge was to refresh the brand within a very limited timeframe and trimmed budget to contain costs. Smudge Technologies was appointed to efficiently manage the execution of the website refresh with a mid-scaled team and 1 month to deliver the complete project.
Working closely with the Lufthansa marketing team through daily communication Smudge Technologies used Scrum methodology to manage content updates, develop, deploy and execute the project.
We executed the following:
- Migrate the legacy data to the new website build while maintain the existing website and the daily content updates until the end of the project.
- Maintained a healthy communication regime between the Lufthansa marketing team and the developers through daily standups.
- Replaced the outdated custom CMS of the previous website with a state-of-the-art modern and secure website with optimized loading speeds.
- Provided an accelerated agile sprint methodology to deliver the project in time and within budget.
Solution
The website was developed with:
Key
Features
- Custom CMS development
- Tailored features for efficient content management
- Intuitive admin interface for the marketing team
- Professional and modern UI/UX
- Seamless navigation and enhanced user experience
- Brand-aligned visual elements
- Responsive and mobile-friendly design
- Optimized for all device types
- Consistent experience across platforms
- Security and performance enhancements
- Built-in security measures
- Optimized loading speeds
Results
That matter
- The feedback from the stakeholders – Lufthansa employees, marketing and management – was very positive after the project closed. The new website marries to their new marketing strategy, each region is showcased, and employees find the interface and navigation intuitive allow them to find what they need efficiently.
- Smudge Technologies optimized the copy with the marketing team to increase Intouch’s organic SEO.
- Lufthansa content managers and the marketing team are very pleased with how quick and efficient they are able to update the content on the live website daily with no down-time.
Ready to turn
Your “What if” into “Watch this”?
Websites that dominate Google and convert visitors to buyers – not just digital brochures. Check out our award-winning portfolio, how we combine meticulous technical execution with strategic business thinking. No templates, no shortcuts – just powerful digital experiences built with banking-grade standards and delivered by a team that takes your success personally.
+27 11 447 2740
design@smudge.co.za