Smudge Technologies
Challenge
Our team was tasked with developing a feature-rich e-commerce platform that aligned with Timberland’s global corporate identity (CI) guidelines, while providing local adaptability for seamless product and category management.
Our challenges included:
- Ensuring full compliance with Timberland’s global CI guidelines while tailoring the platform to the South African market
- Developing a user-friendly and scalable CMS for easy category and product management
- Integrating secure payment gateways to support seamless transactions
- Automating order fulfillment through integration with courier services
- Creating a responsive, high-performance online store optimized for all devices
Solution
We designed and built a custom e-commerce platform that enabled Timberland South Africa to efficiently manage its online presence. The platform included:
Key
Features
- CMS-based product management – Effortless product listing, category, and subcategory management, intuitive admin interface for content updates
- Payment gateway integration – Secure API integration with leading payment providers, streamlined checkout experience
- Courier system integration – Automated order fulfillment workflow, real-time delivery tracking for customers
- Mobile-optimized design – Responsive layout ensuring consistent shopping experience, optimized for both desktop and mobile devices
- Robust security measures – Encrypted user data and secure transactions, compliance with industry security standards
Results
that matter
- Successful market entry – Timberland successfully launched its e-commerce presence in South Africa
- Improved user experience – streamlined, intuitive online shopping journey
- Enhanced operational efficiency – automated processes reduced manual workload
- Scalability and growth – flexible CMS allowed for effortless catalog expansion
Ready to turn
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+27 11 447 2740
design@smudge.co.za